RLB Annual Report 2014 - page 17

17
For you and for us equally.
Raiffeisen-Landesbank Tirol AG, Raiffeisen-Regionalbank Telfs and
UNIQA invited customers and friends to a particularly amusing
Using the slogan ‘Success with social media’, Standortagentur
Tirol invited Tyrolean enterprises to a ‘smart party’. This was
a networking event that made one thing in particular clear:
The question was not
whether
enterprises should use social
media, but rather
how
. The main priority today is to use the new
communication channels in a way that generates benefits for one’s
own company and for customers, thereby making the most of a
company’s entry into the world of social networks. In his keynote
address, Bernhard Dominguez (p&p Marketing GmbH) revealed
some tips and tricks in relation to target groups as well as targeting
in online marketing and how to use it to reach target groups. As an
example of best practice, Dagmar Holzmann (Raiffeisen marketing)
presented Raiffeisen Club Tirol’s successful Facebook page with
around 42,000 likes. From left to right, the Raiffeisen Club Tirol’s
managing director Christine Hofer, Bernhard Dominguez, Stefanie
Höllinger, (project manager, Standortagentur Tirol) and Dagmar
Holzmann.
Gorgeous weather and an excellently prepared, specially
selected racing circuit: the Keat track at SkiWelt Wilder
Kaiser in Söll: This was the ideal stage for the 38th
Tyrolean Raiffeisen Skiing Championships in 2014. As
usual, this was conducted in the form of a giant slalom.
Ronald Kneisl from Raiffeisenbank Sölden collected his
fourth championship title. As for the ladies, defending
champion Stefanie Resinger from Raiffeisenbank Matrei
in East Tyrol picked up her third title in succession. From
left to right we see: In the presence of RLB management
board chairman and BSG (company sports club) president
Dr Hannes Schmid, the chairman of Raiffeisenverband
Tirol, Peter Hechenberger, as well as directors Peter
Feiersinger and Richard Perterer (both from Raiffeisenbank
Söll-Scheffau), the new Raiffeisen skiing champions and
those occupying the other leading places received their
award at the awards ceremony at Postwirt in Söll.
La cage aux Folles
Success with social media
Raiffeisen Ski Championship 2014
Sumsi day in the Alpenzoo
theatre evening featuring the performance of
La cage aux Folles
currently running at the Tiroler Volksschauspiele. A lot of guests
accepted the invitation and experienced a charming and humorous
mixture of music, acting and singing at the RathausSaal in Telfs.
The principal performers, Markus Völlenklee and Johann Nikolussi,
shone in their roles – as did the entire ensemble. From left to right
we see the management board director Wolfgang Dirnberger
(RRB Telfs), RLB management board director Reinhard Mayr,
Markus Völlenklee as Zaza, Telfs mayor Christian Härting, Silvia
Wechselberger (managing director, Tiroler Volksschauspiele Telfs),
chairman of RLB Tirol AG Dr Hannes Schmid, Johann Nikolussi
as Renato and UNIQA state manager Diego Reichstamm on the
‘boards that mean the world’. Both Raiffeisen and UNIQA have
sponsored Tyrolean theatre for many years.
A day of painting and doing arts and crafts where visitors
both large and small can explore new smells and tastes
and marvel. The Sumsi day in the Alpenzoo was all
about the bees and their helpers. Nature conservation
for everyone – thousands of participants from all parts of
the state found out how easy it is. Many families spent a
fascinating day in the Alpenzoo with their children. Doing
arts and crafts with the children are RLB management
board chairman Dr Hannes Schmid on the left and
Alpenzoo director Dr Michael Martys on the right.
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