RLB Annual Report 2014 - page 14

Chapter
14
The Raiffeisen principle is lived both internally and
externally at Raiffeisen-Landesbank Tirol AG and at the Tyrolean Raiffeisen banks.
How does the Raiffeisen principle manifest itself? How is it experienced?
Even in economically unsettled times, the business model
which has never changed since the founding of the first Tyrolean
Raiffeisen bank in 1888 remains faithful to sound, sustainable
business practices that are based not on unconditional profit
maximisation but on the needs of the local community.
Of the region, for the region – that is the Raiffeisen principle!
Familiarity with our customers, advice based on partnerships
between people, responsible offers and rapid on-the-spot decision-
making count among Raiffeisen’s fundamental principles every bit
as much as the bank’s commitment to the region.
The bank for the people of Tyrol
For over 125 years, the Tyrolean Raiffeisen banks have been
reliable and competent partners, local providers of financing and
attractive employers for committed and capable people. Their
successful trainee offensive is creating jobs for young people. As
service providers, RLB Tirol AG and the 76 Tyrolean Raiffeisen
banks with their blanket network of branches are owned entirely by
the local population.
At the same time, Tyrol’s Raiffeisen banks support social
projects, educational facilities, and cultural and sports clubs and
associations in the region year in, year out with five million euros
from their own profits. Money that benefits society.
And there’s more: The Raiffeisen employees also spend 170,000
hours each year working for the common good at clubs and
societies, associations and institutions. The Tyrolean Raiffeisen
banks make up the largest and strongest community of endeavour
in our state and have influenced Tyrol’s economic development
profoundly over many generations. In the future, human values,
closeness to people and the common good will continue to be at
the forefront with Raiffeisen – not profit maximisation.
Comprehensive commitment to the region
Over the following pages, we present some selected examples of
the Raiffeisen principle put into practice in everyday life. Without
making any claims to be exhaustive, these are representative of the
extensive commitments made by Tyrolean Raiffeisen banks, which
play an indispensable role in the charitable, cultural and social life
of our region.
This is how the Raiffeisen principle is lived
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